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MacNotables #662: Adam & Tonya Engst Discuss The Challenges of Book Packaging
Jul 10, 2006
Adam and Tonya Engst give us an under-the-cover look at packaging a book for print. No, not just authoring, but packaging it for print, including all the layout work, the many decisions required and why they make such a difference in the book you buy at Amazon. Adam and Tonya also talk about why authors would rather take on that additional responsibility, why many publishers are more than hesitant to give it up, and relate some of the stories that have given them both the experience and the battle scars to to take on the task.
Adam Engst
Adam Engst
Tonya Engst
Tonya Engst
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