MacVoices #13200: Adam and Tonya Engst Celebrate Ten Years of Take Control Books
Adam and Tonya Engst unveiled their first Take Control book ten years ago, in a world that was barely getting used to the idea of ebooks. Today, Take Control has influenced the way ebooks are created, and the standards to which they are held. In a bonus-length interview, Adam and Tonya talk about the origins of the Take Control series, why “series” is such an important concept, and why they take their craft so seriously. Why “Take Control” and not some other series title? How has the production process evolved over time and why? Which book really needs some extra attention from readers? All that and more in this passionate and fun discussion.
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Adam C. Engst is the publisher of TidBITS and Take Control Books. He has written numerous books, including the best-selling Internet Starter Kit series, and many magazine articles – thanks to Contributing Editor positions at MacUser, MacWEEK, and now Macworld. His innovations include the creation of the first advertising program to support an Internet publication in 1992, the first flat-rate accounts for graphical Internet access in 1993, and the Take Control electronic book series. His awards include the MDJ Power 25 ranking as the most influential person in the Macintosh industry outside of Apple every year since 2000, inclusion on the MacTech 25 list of influential people in the Macintosh technical community, and being named one of MacDirectory’s top ten visionaries. And yes, he has been turned into an action figure. Want more? Follow Adam on Twitter for 140-character musings on a variety of topics.
Tonya Engst spends her days immersed in Apple technology, serving as editor-in-chief at TidBITS Publishing, which she co-founded. She works behind the scenes on the TidBITS Web site (Apple news for the rest of us) and on the front lines of theTake Control ebook series (highly practical, tightly focused ebooks about technology, mostly Apple-related), where she thinks about the big picture, edits many ebooks, and occasionally gets to write one. Follow her on Twitter.
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